Liiar analysis of NME magazine.
Language
Front Cover - The masthead is ‘NME’ is in the top left corner like the normal conventional NME magazine but this is unique as it is not in its normal red colour, they have changed the house style with the masthead changing colour as well, they chosen a light blue which may relate to the main image of the magazine. The house style colour scheme is blue, white and black which are very effective colour which work well together to create a happy bright effect. NME magazine dateline is always located with the bar code and price which is normally in the bottom corners of the magazine. The barcode is very small in the corner. I don’t think they really try making the dateline a big thing as it’s a weekly magazine and it’s always updating the readers with new info. NME magazine does not have a selling line, I think this is because the magazine is already very successful and doesn’t need to promote itself even more as its already very well known by a lot of people, also I don’t think it would fit in on their front cover as they just give us lots of cover lines about new bands or interviews etc. The main image is the band ‘THE VACCINES’ and we know this by the main cover line which is covering right across the magazine in this house style blue and we also know this is the band credit. The main cover has a sort of selling line which is ‘BAND OF 2011’ this makes readers very intrigued about the band. The main cover line also relates with the main image the world ‘CLEAN UP!’ the main image is trying to show us the band are in a shower and are all wet and the band member has soap and bubbles on his face, this relates with clean up, the colour blue relates with water so that’s why they have gone for this style I think. NME have about 5 cover lines on the front cover and they are quite spread around they is one located in the top left corner, 3 in the bottom left and one in the middle bottom and they all have the same house style to keep this continuous colour scheme. The colours are BLUE for the main part what the reader’s first look at, BLACK for text which the readers will need to read to get a bit of info on the subject and white for background so it makes the blue and black stand out very well. NME have used a very smart technique for readers to read the main headline which is they have the masthead in the corner then having a path towards the main headline which reads out ‘NME ON THE BUS AND INTO ARENAS WITH THE BAND OF 2011 THE VACCINES’ they have these words going down to the main cover line. NME is the ident of the magazine which is a very well known logo or piece of text. The front cover tells us we get free posters of The Clash, Ramones and Sid Vicious and they include teasing contents along the bottom naming lots of bands and artists which the readers are interested in also its say win NYE gig tickets in one of the cover lines. They don’t have any thumbnail images on NME magazine they just have cover lines which insinuates that they just want you to focus on the main article which is a very big one as again The Vaccines are the BAND OF 2011. The layout is very wild they haven’t really keep to a style expect the colour scheme. There is a little skyline above the masthead about a new album revealed by LIBERTINES. There is no splash on the front cover of NME. They might not include this as the price isn’t really a cheap price nor expensive I just don’t think they want to boast about their price.
The front cover has a very positive accurate presentation.
Front Cover - The masthead is ‘NME’ is in the top left corner like the normal conventional NME magazine but this is unique as it is not in its normal red colour, they have changed the house style with the masthead changing colour as well, they chosen a light blue which may relate to the main image of the magazine. The house style colour scheme is blue, white and black which are very effective colour which work well together to create a happy bright effect. NME magazine dateline is always located with the bar code and price which is normally in the bottom corners of the magazine. The barcode is very small in the corner. I don’t think they really try making the dateline a big thing as it’s a weekly magazine and it’s always updating the readers with new info. NME magazine does not have a selling line, I think this is because the magazine is already very successful and doesn’t need to promote itself even more as its already very well known by a lot of people, also I don’t think it would fit in on their front cover as they just give us lots of cover lines about new bands or interviews etc. The main image is the band ‘THE VACCINES’ and we know this by the main cover line which is covering right across the magazine in this house style blue and we also know this is the band credit. The main cover has a sort of selling line which is ‘BAND OF 2011’ this makes readers very intrigued about the band. The main cover line also relates with the main image the world ‘CLEAN UP!’ the main image is trying to show us the band are in a shower and are all wet and the band member has soap and bubbles on his face, this relates with clean up, the colour blue relates with water so that’s why they have gone for this style I think. NME have about 5 cover lines on the front cover and they are quite spread around they is one located in the top left corner, 3 in the bottom left and one in the middle bottom and they all have the same house style to keep this continuous colour scheme. The colours are BLUE for the main part what the reader’s first look at, BLACK for text which the readers will need to read to get a bit of info on the subject and white for background so it makes the blue and black stand out very well. NME have used a very smart technique for readers to read the main headline which is they have the masthead in the corner then having a path towards the main headline which reads out ‘NME ON THE BUS AND INTO ARENAS WITH THE BAND OF 2011 THE VACCINES’ they have these words going down to the main cover line. NME is the ident of the magazine which is a very well known logo or piece of text. The front cover tells us we get free posters of The Clash, Ramones and Sid Vicious and they include teasing contents along the bottom naming lots of bands and artists which the readers are interested in also its say win NYE gig tickets in one of the cover lines. They don’t have any thumbnail images on NME magazine they just have cover lines which insinuates that they just want you to focus on the main article which is a very big one as again The Vaccines are the BAND OF 2011. The layout is very wild they haven’t really keep to a style expect the colour scheme. There is a little skyline above the masthead about a new album revealed by LIBERTINES. There is no splash on the front cover of NME. They might not include this as the price isn’t really a cheap price nor expensive I just don’t think they want to boast about their price.
The front cover has a very positive accurate presentation.
Contents page – NME contents page masthead and headline says ‘INSIDE THIS WEEK’ where under this they have the dateline. The house style colour scheme is longer on the contents page which on this page they have gone for a newspaper look with black text on a white background. Every image on the contents page has a caption which is either a quote or some information on the photo. NME don’t have any of these massive stand out exclusive stories they don’t even include the ident anywhere on the page nor anyway intertextuality. The layout is very wild as in normal magazines they would have articles in order by number well NME have gone for an importunacy arrangement as they have lots of articles including thumbnail images but the pages numbers are every on the image, in the centre of the page there is an article which is on page 18 while others to the side of it are on pages like 14, 48, 45. NME try selling a subscription to the magazine in a puff in the bottom right corner. The contents page also as a very positive accurate presentation. All articles include a strap line summing up the image. The contents page has a lot of change of font where as the front cover didn’t change their text as they stuck to the house style.
Double page spread – The double page spread has gone back to the front cover house style. The layout is half of the page with images of the bands mostly medium shots, or medium close ups and the other half with all texts. One of the images has a caption. This page there is no headlines, logos, banners anything, this page is an interview of the band. The text lets us find out certain information about the band; it’s like an exclusive interview. It’s all accurate positive text about the bands which will make the reader interested and want to read on. The text is very relevant to the images and the main article which is all connected.
Double page spread – The double page spread has gone back to the front cover house style. The layout is half of the page with images of the bands mostly medium shots, or medium close ups and the other half with all texts. One of the images has a caption. This page there is no headlines, logos, banners anything, this page is an interview of the band. The text lets us find out certain information about the band; it’s like an exclusive interview. It’s all accurate positive text about the bands which will make the reader interested and want to read on. The text is very relevant to the images and the main article which is all connected.
Institution
IPC Media are the institution of the NME Magazine as they’re the company which publishes the magazine, they are known to the media world to be one of the best publishing companies within the UK as they publish over 60 different magazines, and sell over 350 million magazines in a year. IPC Media don’t only focus on publishing magazines, they also focus on publishing different types of text such as, books, newspapers, printing (non-newspaper), trade and technical (specialist magazines) and many more. Also this business has three publishing divisions, mass market women, upmarket women and men. The NME team are the ones which write the articles, complete the design schemes and hold photo-shoots for each of the celebrities being shown in the magazine, before sending the information to the IPC Media for it to be published and ready to be sold in retail.
Ideology - NME aim is to spread information about new bands, artists, albums and song. They go behind the celebrities’ life and let the audience get an insight on their lives. They even include tour dates about these bands and artists which the readers would really like. This magazine gives the readers a really good insights on the vaccines and gives them a lot of information about touring, and been on stage. They want to gain an audience from these targeting people who enjoy these bands. There message is to spread the words of these really amazing bands.
Audience - The target audience for NME are people who are strongly interested in the indie rock genre type of music and finding out information about these bands of this type of music genre, e.g. tour dates, upcoming songs and album releases. The magazine is strongly going for the 15-24 age group in the demographics scale, which relates to my magazine ideas, as these age groups are more likely to be interested in this type of music and are likely to want to keep updated by buying this magazine week in week out. As the target audience are the casual labourers, unemployed, state pensioners category from the demographics S.E.G chart, they are getting much income, therefore the magazine is the reasonable price of £2.40.The company won’t really lose readers and buyers as the magazine price isn’t very high.
Representation – NME magazine present a very accurate, positive and stereotypical magazine which relates to its target audience very well. The bands are these indie rock bands which don’t care about how they act; they just want to have a good laugh which NME tries to put towards its audience. Throughout the magazine its full of these stereotypical indie rock n roll dressed artists, which influences the audience.
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